What HTML tags does Amazon KDP allow in book descriptions?

KDP supports: and for bold, and for italic, for underline, for line breaks, for paragraphs, through for headings, and / / for lists. Tags like - , , , , , and inline CSS are stripped.

Why should I format my book description with HTML?

Formatted descriptions are significantly more readable on Amazon product pages. Bold text, bullet points, and headings help potential readers scan your description quickly — improving click-through rates and conversions.

Will Amazon strip my HTML formatting?

Amazon will strip unsupported tags (like , , , or inline CSS). This tool only uses Amazon-approved tags, so your formatting will display correctly. Always paste the HTML into KDP's "HTML" view, not the rich text editor.

What's the maximum length for a KDP book description?

Amazon KDP allows up to 4,000 characters for book descriptions, including HTML tags. Our tool shows a live character count so you stay within the limit.

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Book Description HTML Formatter

Format your Amazon KDP book description with bold, headings, and bullet points. Only uses Amazon-approved HTML tags. Preview and copy in one click.

687 / 4,000 chars

Amazon KDP Supported HTML Tags

<b>text</b>

Bold text

<i>text</i>

Italic text

<u>text</u>

Underline text

<h4>text</h4>

Large heading

<p>text</p>

Paragraph

<br>

Line break

<ul><li>...</li></ul>

Bullet list

<ol><li>...</li></ol>

Numbered list

<h5>text</h5>

Medium heading

Tips for a High-Converting Description

Lead with a hook

Your first line should grab attention — a bold question, a surprising stat, or a pain point your reader recognizes.

Use bullet points for benefits

Readers scan before they read. Bullet points make key benefits impossible to miss.

Include social proof

Add a short testimonial or review quote in italics. Even "Readers are saying..." works.

End with a CTA

Close with bold text telling readers exactly what to do: "Scroll up and click Buy Now."

Frequently Asked Questions

Want AI to Write Your Description?

KDP Builder's AI generates conversion-optimized book descriptions with proper HTML formatting — along with titles, keywords, and complete book packages.